COAF
CONNECTED OPPORTUNITY & FRICTION ASSESSMENT
01
what is coaf?
Connected Opportunity & Friction Assessment treats your business as one connected system. We read organization, processes, technology, digital performance and brand experience together, in one assessment.
core principle //
A problem visible in one layer may originate in another, and its effects can spread across several layers.
- ( 1 )a configuration error in technology
- ( 2 )lost visibility in digital performance
- ( 3 )lost trust in brand and experience
- ( 4 )risk that reaches commercial results
02
five assessment layers + one
The sixth layer adds no new findings. It turns the results of the first five into lasting improvement.
organization
Digital ownership, decision rights and the split of internal and external responsibilities.
processes
Customer journeys and the priority of commercial messages.
technology & systems
Technical infrastructure, integrations, email and domain security.
digital presence & performance
Search visibility, site performance and SEO health.
brand & customer experience
Brand consistency, trust signals and experience quality.
sixth layer
organizational development
Turns findings into initiatives, owners and measures.
03
how we assess
01
observe
We review public digital touchpoints and behavior.
02
verify
We run live tests and cross-check sources.
03
impact
We estimate the effect on users, revenue, operations or trust.
04
recommend
We set a prioritized direction for improvement.
04
what you receive
A written report in the structure of a concento deck, and a meeting where we walk you through it and agree on the first steps.
- 01layer findings
- 02cross-layer synthesis
- 03strategic themes
- 04roadmap
- 05decisions to take together
+ a 45-minute walkthrough with the team
request an assessment